Wednesday, March 10, 2010

CD packaging design: Kay Kay's Divorce

One of my most recent projects finally launched today, and I'm excited to be able to share it with you. One of my clients, New Media International, produced a comedy CD, Kay Kay's Divorce: I'd Fall in Love with Anyone. I had great fun getting to design the CD packaging for this project, using original art by Canadian artist David Kelly. Above is the cover of the CD case.
This is the inside insert.

And this is the tray card, which you see on the back and sides of the case. I love the way this design carries so much depth to go along with the subject, from the bright, bold image emerging from the darkness of the rest of the design, to the chaotic, almost vulnerable typography that imitates the subject matter.

I also was able to design the Web site for Kay Kay's Divorce, where you can purchase the product and ready more about the people behind it.

This site is created in Wordpress using the Thesis theme.

I also got to carry the design through to assorted promotional materials, including stickers for the outside of the publicity kits: and these postcards:

This was such a fun project to be able to work on, especially thanks to the added fun of getting to carry the case design throughout all the other elements associated with this product.

If you'd like to hear me make a fool of myself (and talk a little about the making of this CD), you can catch me on Kay Ballard's (the Kay Kay of Kay Kay's Divorce) radio show, Women are not Funny, on Friday afternoon.

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