Logo for a photographer

My friend Joe is a phenomenal photographer. He works for the local newspaper (you can see his blog, which highlights some of his work, here), and he has quite the knack behind the camera.

He's been itching to put together a full-fledged portfolio site for a while, so quite without his permission I created this little logo to go along with that site.

My original concept for this image was that the handwritten words and sketched camera would capture the personality behind his photos -- and his ability to be personable with his subjects and put them quite at ease, a rare skill -- and the more solemn last name would underscore his professionalism.

The handwritten 'Joe' might be just a little too bubbly for his taste, though, so I'll head back to the sketchbook to see if I can toughen it up a bit.